Virtual Marketing Service Pays Dividends for Haldane UK
Achieving the status of UK market leaders has been no mean feat for Haldane UK, the manufacturers of timber handrails, stair components and glazing beads.
However, thanks to K2 Marketing’s Virtual Marketing Service, the company has been able to reap the benefits from our strategic marketing expertise, to achieve their growth objectives and enviable market position.
Haldane UK’s Managing Director, Forrester Adam, “We recognised a number of years ago that we needed a strong marketing function to achieve our growth objectives but we simply could not justify nor afford the salary demands that reflected the level of expertise we required.”
He continued, “The Virtual Marketing Service delivered by K2 provides us with enormous benefits by having the expertise of a Chartered Marketer looking after all our marketing and communications both on a strategic and a tactical level.”
K2’s virtual marketing service is structured in such a way that consultants work within the client’s business for an agreed number of days per month to ensure all their marketing initiatives are being implemented in the most effective manner. In addition the service also offers unlimited telephone support.
The service includes developing the strategic marketing plan, managing the content and strategy of the website, copywriting and managing the PR activities, handling all press and advertising enquiries, co-ordinating all print materials and most importantly working to a defined marketing budget.
Forrester concluded, “With K2 Marketing we have an internal marketing function manned by experts that know our company inside out at a fraction of the cost of hiring our own marketing manager.”