Achieving the status
of UK market leaders has been no mean feat for Haldane
UK, the manufacturers of timber handrails, stair components
and glazing beads.
However thanks to
K2 Marketing’s Virtual Marketing Service, the
company has been able to reap the benefits from our
strategic marketing expertise to achieve their growth
objectives and enviable market position.
Haldane UK’s
Managing Director, Forrester Adam, “We recognised
a number of years ago that we needed a strong marketing
function to achieve our growth objectives but we simply
could not justify nor afford the salary demands that
reflected the level of expertise we required.”
He continued, “The
Virtual Marketing Service delivered by K2 provides us
with enormous benefits by having the expertise of a
Chartered Marketer looking after all our marketing and
communications both on a strategic and a tactical level.”
K2’s virtual
marketing service is structured in such a way that consultants
work within the client’s business for an agreed
number of days per month to ensure all their marketing
initiatives are being implemented in the most effective
manner. In addition the service also offers unlimited
telephone support.
The service includes
developing the strategic marketing plan, managing the
content and strategy of the website, copywriting and
managing the PR activities, handling all press and advertising
enquiries, co-ordinating all print materials and most
importantly working to a defined marketing budget.
