However, when Joyce Gray was looking to start up in business with her online VELUX blinds shop, K2 Marketing were appointed to turn her business dream into a reality.

Sean explained, “When Joyce approached us, she had little more than a concept and the firm belief that the internet was the perfect medium to launch the business. Our role was not only to develop the company name, the branding and the personality. We then had to try and capture the way in which people buy blinds and reflect this in the online shop.”

Countless hours were spent analysing the competition, discussing the concepts with the key target market in this instance – women, and actually buying blinds.

Sean added, “If there is one thing that we advocate in any campaign, it is being specific about who your target market is and then concentrating all your efforts on really understanding what they want and what it is they value from your business. The more accurately you can do this the more effective your marketing will be.”

The research and focus groups provided a clear positioning and branding for the company which has been reflected in the corporate identity and developed through to the website.

Joyce commented, “When the site was launched it was everything I had envisioned and more. Not only had K2 developed a wonderful website they had also provided a full management system that allows me to control the content of the site.”

As with any online business the key factor is driving visitors to the site however the reliance on search engine optimisation alone would not guarantee the level of visitors required for the business to succeed and therefore K2 Marketing developed an online paid for placement campaign with key search engines.

Joyce concluded, “The proof of the pudding is in the eating and in the first month of the website going live we had netted almost £10,000 worth of sales and our figures have risen month on month since then. Now there are not many businesses never mind online businesses that can claim such an achievement in their first month.”

At the end of the first month we also reviewed the site with a number of clients to identify what they liked and disliked and where we could improve upon. As a result a number of changes to the site were made immediately and an action plan was drawn up to ensure that the site continues to perform at the highest level.

Sean added, "The most important aspect of marketing is measurement. By measuring what was taking place on a daily basis we could see where clients were having problems and what actions were required. By actually speaking to clients and asking what they thought has allowed us to gain invaluable advice to maximise performance and return on our investment."

To discuss your web requirements or your online marketing strategy, contact us now.