Law of 29

The law of 29 says that it will take 29 impressions on your prospective customers mind before the buying decision is actioned.

Therefore it is essential that your message is consistent, throughout your entire organization, which includes everything from your letterhead, business cards, website, invoices, logo's, signage, promotions, tradeshows, to the clothes your staff wears.

Mixed or inconsistent messages will simply confuse customer and extend the law of 29 and, if your main form of communication is advertising, it could also be very expensive!!