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K2 Marketing
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  • Newsletters should sell not tell news

    Creating Newsletters That Sell

    One of the most successful marketing tools available to companies is developing their own newsletter, however the mistake many companies make is simply using it to report company news.

    At K2 we believe that the sole purpose of a newsletter is to sell, sell, sell.

    19 August 2010

  • Law of 29

    The law of 29 says that it will take 29 impressions on your prospective customers mind before the buying decision is actioned.

    19 August 2010

  • Customer Contact Strategies

    Did you know that analysts estimate that by increasing customer retention by 5% can increase your bottom line by 25-40%?

    Now isn’t that worth investigating?

    A recent survey into why customers leave their existing suppliers carried out by the Chartered Institute of Marketing uncovered some dramatic findings:
    Move or Die     4%
    Other Company Friendship     5%
    Competition     9%
    Product Dissatisfaction     15%
    No Customer Contact Strategy     67%

    19 August 2010
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K2 Marketing, 31 West Vows Walk, Kirkcaldy, Fife, KY1 1RX
T: 01592 890400 F: 01592 890222 E: info@k2marketing.co.uk