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  • How much is a new client worth?

    Let me ask you a simple question. If I was to give you £100 in exchange for £10 of your money, would you think you were getting a good deal?

    It sounds like an absolute no brainer but unfortunately most people cannot apply this type of thinking when it comes to their marketing.

    Let me give you an example from a discussion I had with a client last week.

    They were considering advertising in the local paper at a cost of £300 per week but were unsure because they had tried it before and only brought 2 or 3 new clients.

    08 September 2011

  • How One Follow Up Call Made Me Switch Suppliers For Ever

    If you think that once you have got a customer to buy from you once, they are suddenly going to continue doing business with you, think again.

    The mistake many businesses make is that they assume once a customer experiences your product or service once, the decision to switch suppliers for ever is already made.

    The truth is, that unless you ask the question, you simply do not know why the new customer decided to buy from you on this particular occasion and you certainly do not know if they are going to come back.

    04 February 2011

  • What’s The Point Of Your Website?

    No matter what you do or what your sell, the number one objective of your website is to START a relationship with your visitors.

    You could be an accountant, a shopfitter, an engineering company, an IT company, a hairdresser, a manufacturer, a construction company, a hotel or even an ecommerce company. It doesn’t matter. The purpose of the website remains the same.

    07 December 2010

  • The Power of a Blog

    Do you have a blog? If not, get one now.  Blogs are now one of the most effective tools for search engine optimisation. In fact, it is one of the things that google looks for on a website.

    The ever changing algorithm used by google to rank web pages is a bit like the holy grail in online marketing and the signs are that google is placing more and more weight on how often a website is being updated.

    30 November 2010

  • Newsletters should sell not tell news

    Creating Newsletters That Sell

    One of the most successful marketing tools available to companies is developing their own newsletter, however the mistake many companies make is simply using it to report company news.

    At K2 we believe that the sole purpose of a newsletter is to sell, sell, sell.

    19 August 2010

  • Law of 29

    The law of 29 says that it will take 29 impressions on your prospective customers mind before the buying decision is actioned.

    19 August 2010

  • Customer Contact Strategies

    Did you know that analysts estimate that by increasing customer retention by 5% can increase your bottom line by 25-40%?

    Now isn’t that worth investigating?

    A recent survey into why customers leave their existing suppliers carried out by the Chartered Institute of Marketing uncovered some dramatic findings:
    Move or Die     4%
    Other Company Friendship     5%
    Competition     9%
    Product Dissatisfaction     15%
    No Customer Contact Strategy     67%

    19 August 2010
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K2 Marketing, 31 West Vows Walk, Kirkcaldy, Fife, KY1 1RX
T: 01592 890400 F: 01592 890222 E: info@k2marketing.co.uk